Media mix would you recommend for each type of restaurant

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Reference no: EM132082537

You have been asked to help your family's restaurants rethink their media planning, which includes two upscale Italian restaurants and a small chain of five grilled panini sandwich shops.

(a) Is there any difference in how they might use traditional advertising versus the new online forms of brand communication? Why?

(b) What media mix would you recommend for each type of restaurant? Explain the thinking behind your recommendations.

Reference no: EM132082537

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