Media influence in promotion of book

Reference no: EM1385804

A novice author wrote a moving memoir and was lucky enough to be included in the book club list of a reputable talk show host. As a result, the memoir was an overnight success. Shortly after, it was discovered that some fundamental details of the memoir were fabricated. The publisher provided a refund to those who purchased the book, and the talk show host recanted support of the book. This caused even more publicity for the author. Discuss the media's influence in the promotion of a book. What level of influence does this have on your decision to buy or not buy the book? I need to be the reader from the example and explain the level of accountability in this incident. Explain his/her position before, during, and after the lapse in integrity was discovered.

Reference no: EM1385804

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