Media content analysis-the power of media

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Media Content Analysis

The ‘power’ of media

Mass media are believed to cause violence, sexual promiscuity and contribute to discrimination against women. Media advertising is used to sell products and services. News in leading media has been shown to significantly affect stock prices; lead to corporate collapses; cause falls in sales of products; result in the resignation of senior office-holders – even bring down Presidents. Further information on the effects of mass media is provided in Macnamara (2003), Mass Media Effects: A Review of 50 Years of Media Effects Research.

Sociologists have been interested in mass media content since the early 20th century, starting with Max Weber who saw media content as a means of monitoring the ‘cultural temperature’ of society (Hansen, Cottle, Negrine & Newbold, 1998, p. 92).

In the 1950s, media content analysis proliferated as a research methodology in mass communication studies and social sciences with the arrival of television. Media content analysis has been a primary research method for studying portrayals of violence, racism and women in television programming as well as in films (Macnamara, p. 1).

Over the course of a week or two, you are going to investigate media content. You are required to compare two different media sources. For example, CNN.com, or Foxnews.com and analyze the stories you have selected (it must be the same story from each news source, for example, the same political story). Do you see any similarities or differences in how the stories are covered or with the information that is shared between the two media outlets? Decide which one, if any, seems to have a liberal bias or a conservative bias? What do you see in the article that indicates a certain bias? You will write a 1-2 page summary of what you observed between the coverage of the stories based on the two media outlets you chose. Provide specific examples from each media (consider what is written, or even what visuals are shown that may indicate a bias).

Reference no: EM132293756

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