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Media assignment
Keynote address:
https://www.youtube.com/watch?v=07VyQimMonM&feature=youtu.be
Does the youtube video fall under the theory outlined in
Session A: John Fiske reading
Session B: Sparks and McLuhan
Session C: Grossberg and Kawamoto
Your argument needs to be justified with reference to elements of the theory as listed in the question (explain key aspects of each theory and how they apply to the video)
Whichever stance you take, you must justify the argument and highlight to the author that you understand what each of the three theories is and how it can be applied to the video. Draw from literature in the pdf articles to support analysis and arguments and give references.
Write at least 200 words for each with an argument so 600 words for each session and a conclusion of 200 words at the end.
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