Measuring the site and market potential

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1. Measuring the site and market potential, for opening a butter product distribution company from New Zealand (we will be exporting to Asia) to Southeast Asia i.e. infrastructure, quality of materials and workforce, investigating local competition’s success or failure levels.

2. You are in a senior leadership position for a company that manufactures diapers in the U.S. Your company has enjoyed success for a number of years in the U.S. market. Your CEO has made the decision to enter the Brazilian market to sell the product. His/her position is that diapers are a basic product with consistent demand most everywhere. Therefore, he/she made the decision to use the same strategy to enter the Brazilian market that has taken the company to success in the U.S. Discuss why this may or may not be a good decision.

Reference no: EM132286451

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