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Measuring the impact of business on society and culture

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Question: While sustainability and CSR are well-engrained in business and management thinking today, measuring the impact of business on society and culture is a relatively new development. For example, the first known publication on the framework of CSR was not published in until 1938 (Carroll, 1999). Do you think a company needs to sacrifice some profitability in order to perform social responsibility? Why or why not?

Reference no: EM131908182

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