Measuring the effectiveness of your marketing efforts

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1. If you were a VP of marketing and your group was sending out 5 different types of direct mail (post office mail) per month, how would you go about measuring the effectiveness of your marketing efforts?

2. If you were a VP of marketing and your group was sending out 10 different types of email per month, how would you go about measuring the effectiveness of your marketing efforts?

3. If you were a VP of marketing and your group was sending out Google ads, Groupon discounts, and having display ads on the pages of various Online magazines, how would you go about measuring the effectiveness of your marketing efforts.

Reference no: EM132300710

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