Measuring-monitoring customer satisfaction-service quality

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Reference no: EM132304576

1. Discuss six (6) steps of measuring and monitoring customer satisfaction and service quality.

2. Discuss the importance of branding and how you will brand your services. Give an example.

3. To gather customer requirements, which is a better tool? Quality function deployment (QFD) or Kano Model? Why? Why not?

Reference no: EM132304576

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