Measuring horizontal and vertical individualism

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Reference no: EM133216589

Measuring Horizontal and Vertical Individualism-Collectivism Consider the following situations. Place a check next to the response that most closely fits how you would act.

1. You and your friends decided spontaneously to go out to dinner at a restaurant. What do you think is the best way to handle the bill?

A. _________ Split it equally, without regard to who ordered what

B. _________ Split it according to how much each person makes

C. _________ The group leader pays the bill or decides how to split it

D. _________ Compute each person's charge according to what that person ordered

2. Which of these four book topics are you more likely to find interesting?

A. _________ How to make friends

B. _________ How to succeed in business

C. _________ How to make sure you are meeting your obligations

D. _________ How to enjoy yourself inexpensively

3. When you buy clothing for a major social event, you would be most satisfied if ...

A. _________ your friends like it.

B. _________ it is so elegant it will dazzle everyone.

C. _________ your parents like it.

D. _________ you like it.

4. When people ask me about myself, I ...

A. _________ talk about my friends and what we like to do.

B. _________ talk about my accomplishments.

C. _________ talk about my ancestors and their traditions.

D. _________ talk about what makes me unique.

5. Suppose your boyfriend/girlfriend and your parents do not get along very well. What would you do?

A. _________ Tell my boyfriend/girlfriend that he/she should make a greater effort to "fit in with my family"

B. _________ Tell my boyfriend/girlfriend that I need my parents' financial support and he/she should learn to handle them

C. _________ Remind my boyfriend/girlfriend that my parents and family are very important to me and he/she should submit to their wishes

D. _________ Nothing

6. Suppose you had one word to describe yourself. What would it be?

A. _________ Cooperative

B. _________ Competitive

C. C. Dutiful

D. Unique

7. Happiness is attained by ...

A. _________ linking with a lot of friendly people.

B. _________ winning in competition.

C. _________ gaining a lot of status in the community.

D. _________ keeping one's privacy.

8. You are at a pizza restaurant with a group of friends. How should you decide what kind of pizza to order?

A. _________ We select the pizza that most people prefer.

B. _________ We order the most extravagant pizza available.

C. _________ The leader of the group orders for everyone.

D. _________ I order what I like.

 Scoring: Indicate the number of times you selected letters A, B, C, and D. The frequency that is the highest represents your general HC, VI, VC, or HI orientation.

A. _________ Horizontal collectivism (HC)

B. _________ Vertical individualism (VI)

C. _________ Vertical collectivism (VC)

D. _________ Horizontal individualism (HI

Reference no: EM133216589

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