Measuring and managing marketing return on investment

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Reference no: EM132291754

1. List the marketing management functions, including the elements of a marketing plan, and discuss the importance of measuring and managing marketing return on investment.

2. What are some of the individual (non-work related) attributes of people who are protected under EEO laws and regulations? Meaning, under federal, state, and local laws, employers are prohibited from considering these factors in making hiring and other employment decisions. What are some of those factors?

Reference no: EM132291754

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