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You are working on a consumer perception study of three brands of motorcycles. You wish to determine the attitudes a select group of consumers has toward styling, performance, durability, and brand image. What type of measurement scale would you use to elicit consumer responses? What types of questions would you ask?
What role does that of resources and capabilities play in Funder Mifflin Inc's strategy formulation? What are Facebook's key resources?
Create three survey questions with simple category scales. Justify why you selected those questions and scales.
What can be gained by defining the term "career" broadly as the pattern of work-related experiences that span the course of one's life?
Sometimes social influences and societal pressures can influence decision making for the better and sometimes for the worse.
Explain how e-business has affected Walmart's business processes. Analyze the advantages, limitations, and risks of using or not using the Internet for business activities.
Can you discuss consumer behavior and promotion strategy?
Who should be responsible for monitoring and controlling strategic plans?
What is the mission statement of JCPenny? What is the mission statement of your own organization?
Senior executive of a hospital in a city
Identify and evaluate the main sources of risk for your business.
The VaR confidence level is 99% and we observe 15 exceptions. Should we reject the model at the 5% confidence level? Use Kupiec's two-tailed test.
Examine a recent business periodical and report (briefly) on some ethical problem in the news. Could this type of ethical problem occur in a small business?
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