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Measurement on the percentage of users

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Reference no: EM132945815

1) The difference between Return on Ad Spend (ROA) and Return on Investment (ROI) is as follows:

ROA is the relationship between ad spend and top line revenue

ROI is the relationship between ad spend and net income

True

False

2) The measurement on the percentage of users that has clicked on an ad or advert is called:

Brand uplift

Impression share

Click through rate

Conversion rate

Reference no: EM132945815

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