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Measurement kpis-key performance indicators

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Reference no: EM133240676

Sales Alignment

At what point(s) in the sales process (or sales funnel) does Dave & Busters campaign operate? Sales process stages are: 1) generate leads; 2) build relationships/discover needs; 3) present solution/resolve concerns; 4) close the sale; 5) monitor and follow up. How does Dave & Busters campaign support sales activity?

Measurement (KPIs-Key Performance Indicators)

How will Dave & Busters measure the success of the campaign? Select 3-6 KPIs (key performance indicators) that us will measure. Briefly explain why each KPI selected will be a good indicator of whether Dave & Busters campaign is successful.

Examples of KPIs:

  • Total sales/revenue
  • New/incremental sales
  • Number of qualified leads generated
  • Net Promoter Score
  • Web site unique visitors
  • Number of registrations/sign-ups
  • Impressions - views of content
  • CTR - click-through rate
  • Engagement - comments, likes, shares, page views, video views
  • Followers - social media (Facebook, Twitter, LinkedIn, UsTube)
  • Awareness
  • Etc.

Reference no: EM133240676

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