Reference no: EM133247388

1. Lincoln Corporation, the biggest maker of measurement instruments for medical laboratories, agreed to buy the radiation-monitoring products unit of Iris to gain European customers. Iris (of France) is Europe's number-one distributor of building materials, and its radiation-monitoring unit did not support the company's mission statement.

Refer to the scenario. How would Iris define its mission statement?

a. Iris's mission deals with providing building materials to its customers.

b. Iris's mission deals with gaining efficiency in its sales operation.

c. Iris's mission deals with decreasing costs.

d. Iris's mission deals with launching new products more quickly.

2. CentralPulse is Europe's largest manufacturer of hip and knee replacement joints. Which of the following would best describe the surgeons and hospitals on which CentralPulse will focus its marketing efforts?

a. CentralPulse's target market

b. CentralPulse's sales unit marketing

c. CentralPulse's marketing sample

d. CentralPulse's strategic business unit marketing

3. On their website Pepsico Canada state that they "create more smiles with every sip and bite." How can this statement be classified?

a. as a mission statement

b. as a marketing mix strategy

c. as a statement of economic potential

d. as a quantifiable goal

4. According to Ansoff's strategic opportunity matrix, unlike market development, what is the role of product development?

a. It involves entering new markets as competitors.

b. It focuses on using existing assets to provide added convenience to existing customers.

c. It involves creating new products for present markets.

d. It focuses on attracting present customers to existing products.

5. Lincoln Corporation, the biggest maker of measurement instruments for medical laboratories, agreed to buy the radiation-monitoring products unit of Iris to gain European customers. Iris (of France) is Europe's number-one distributor of building materials, and its radiation-monitoring unit did not support the company's mission statement.

Refer to the scenario. What sort of strategy did Lincoln engage in?

a. diversification

b. divesting

c. penetration

d. market development

6. Canadian Tire Corporation has 13 retail operations under its banner. All these retail operations operate independently with their own business planning process. What is the goal of each independent business planning process?

a. to choose the right target markets

b. to make tactical decisions

c. to make sales increase

d. to formulate strategies based on the 4 Ps.