Measurement and scaling-noncomparative scaling techniques

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Reference no: EM132264679

In class, we discussed “Measurement and Scaling: Noncomparative Scaling Techniques”. Please discuss each of the following as they relate to “Rating Scale Decisions”: (1) Number of Scale Categories; (2) Balanced vs. Unbalanced Scales; and (3) Odd vs. Even Number of Categories.

Notes from class:

(1) Number of Scale Categories --> Conflicting considerations –> Greater number of scale categories (Better able to detect differences among respondents); But, most respondents can’t handle more than a few categories (Also, may exaggerate differences among respondents); Lesser number of scale categories (May not detect small differences that actually exist); Traditional guidelines (Between 5 and 9 categories (7 is most common))

(2) Balanced vs. Unbalanced Scales --> Balanced scale (Equal number of favorable and unfavorable categories); Unbalanced scale (Unequal number of favorable and unfavorable categories); Traditional guideline (Used balanced to obtain more objective responses); Use unbalanced if » Ensure normal distribution if nature of responses are expected to be skewed » But, take into account in analysis

(3) Odd vs. Even Number of Categories • How does odd number differ from even number? • So, when to use either?

Reference no: EM132264679

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