Measure the effectiveness of the proposed campaign

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Reference no: EM132260424

In this scenario, the resort’s DOSM and RM work closely together to meet their respective goals. In many cases, the explicit goals of these two functional areas are identical. Identify two specific instances in which the interests of these two areas could be in conflict. How important do you think it is for a company’s revenue manager and its sales and marketing functions to work closely together? Explain your answer.

1. Assume you were Damario; what specific ADR-related tools might you suggest Pam use to help measure the effectiveness of the proposed campaign?

2. Assume you were Damario; what occupancy percentage-related tools might you suggest Pam use to help measure the effectiveness of the proposed campaign?

Reference no: EM132260424

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