Measure percentage changes

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A bakery currently sells chocolate chip cookies at a price of $16/dozen. The marginal cost is $8/dozen. The cookies are becoming more popular with customers, and so the baker owner is considering raising the price to $20/dozen. About what percentage of customers can the bakery afford to lose beyond which the price increase becomes unprofitable? Note: It's conventional when not calculating elasticities to measure percentage changes relative to their initial value (%Delta X=left(frac{X_{new}-X_{old}}{X_{old}}right)times100%%ΔX=(Xold?Xnew?-Xold??)×100%) %)

Reference no: EM133062955

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