Reference no: EM132191064

1. A detailed listing of specific activities designed to reach the revenue goals of a beverage operation is known as a

A. demographic segment.

B. marketing plan

C. marketing segment.

D. target market.

2. A hotel kitchen transfers to the hotel bar a case of lemons valued at $20. When calculating the cost of goods sold for the hotel bar, this amount should be

A. subtracted from the unadjusted cost of goods sold.

B. subtracted from the value of beginning inventory.

C. subtracted from the value of purchases.

D. added to the unadjusted cost of goods sold.

3. A manager's primary goal in marketing is to

A. obtain and retain an expanding customer base.

B. advertise in the local newspaper.

C. provide adequate parking so the new customers will have a place to park.

D. obtain public service announcements.

4. A measure of the frequency with which beverage products are ordered and sold is known as the

A. replacement ratio.

B. inventory turnover rate.

C. purchasing frequency.

D. inventory sales rate.

5. Age, education, income levels, and geography are all examples of

A. demographic variables.

B. psychographic variables.

C. marketing variables.

D. behavioral variables.