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Measure of performance for purpose

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Reference no: EM131623405

The marketing department of StyleWheel Inc., a manufacturer of luxury cars, initiates intensive marketing efforts prior to the launch of a new model. Three months into the launch of the new model, the department decides to assess the short-term effects of its marketing activities. Which of the following is a reliable measure of performance for this purpose??

  • ?Market share
  • ?Customer awareness
  • ?Shareholder value
  • ?Perceived quality

Reference no: EM131623405

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