Measure marketing performance and compare it

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Reference no: EM133695197

Question: Describe the types of output controls that will be used to measure marketing performance and compare it to stated marketing objectives during and after the execution of the marketing plan. Overall performance standards (these will vary based on the goals and objectives of the marketing plan). Examples include dollar sales, sales volume, market share, and share of customer, profitability, customer satisfaction, customer retention, or other customer-related metrics

Reference no: EM133695197

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