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Both qualitative and quantitative research as well as performance tracking can be used to measure brand equity and performance. Financial metrics can identify anomalies and trends, so an organisation can identify initiatives that drive positive results. However, financial metrics result from ‘brand strength’. Identify ways an organisation can measure ‘brand strength’ on an ongoing basis.
Compare and contrast the width and depth of assortment of a big box store (like Wal-mart), a convenience store, a premium food retailer (like Whole Foods) and a category killer (like Home Depot).
An aviation fuel manufacturer sells two types of fuel A and B. Type A fuel is 25 % grade 1 gasoline, 25 % of grade 2 gasoline and 50 % of grade 3 gasoline. Type B fuel is 50 % of grade 2 gasoline and 50 % of grade 3 gasoline. How much of each fuel sh..
Put yourself in the position of an entrepreneur who is developing a new product or service to introduce into the market.
How can a company like Walgreens benefit from using a blog What about Twitter or other types of social media?
Suppose you work in a hospital that just received twelve patients from a disaster event in your community. Your hospital is able to treat and provide necessary surgical services to those that require surgery. Examine the kind of consent that the team..
How does the quality of a project impact cost and value? Should quality be compromised to meet cost goals? How should quality be taken into account when estimating costs?
What is the biggest challenge facing an entrepreneur who is new and seeking an angel investor?
This exercise is intended to have students connect the concepts being covered in operations management to the real world. You are going to "observe" a company or organization using Operations Management concepts by personal experience or through curr..
Should insurance companies spread the risk amongst all of their policyholders as is often done in automobile insurance or is there better way to deal with the matter of risk?
Not only define and discuss the term, but offer a concluding personal comment about the term.
As a Market Research Manager, part of your role is to consistently analyze Target's position relative to its competitors and report on these findings.
Compare and contrast rational decision making and bounded rationality.
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