Means the company should invest in the advertising

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As the claim from PR NEW (Dec. 1999) the average age of MCNBC TV News viewers is 50 years. A company wants to market a product for this age group, but wants to ensure that the PR Today study is correct before investing advertisement money. They select 60 US households at random that view MSNBC TV News and find their average age to be 51.9 years with a standard deviation of 7.1 years. Should the company invest in advertising? Use a 0.05-level of significance, as usual.

  1. The test is inconclusive at the 0.05 level.
  2. Reject the null hypothesis at the 0.05 leveL, and accept the alternative. That means the company should invest in the advertising, since they want to target 50-year olds.
  3. Reject the null hypothesis at the 0.05 leveL, and accept the alternative. That means the company should not invest in the advertising, since the want to target 50-year olds.
  4. Nobody really watches MCNBC anyway

Reference no: EM132414155

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