Meaningfulness on the customer perception of the brand

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Identify a few ads for brands that have been endorsed by celebrities. What is the effect of the celebrity’s attractiveness, likeability and meaningfulness on the customer perception of the brand?

Reference no: EM13998440

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Meaningfulness on the customer perception of the brand : Identify a few ads for brands that have been endorsed by celebrities. What is the effect of the celebrity’s attractiveness, likeability and meaningfulness on the customer perception of the brand?

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