Meaningful product benefits attractive to consumers

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Reference no: EM132133317

The complete name of an organization constitutes:

A. Legal title.

B. A trademark.

C. Brand name.

D. Trade name.

Where do supply chains start:

A. With the MANUFACTURER.

B. With the SUPPLIER

C. With RAW MATERIAL SOURCES.

D. With CUSTOMERS.

Pinnington Tilson Fabrications just re-engineered an electronic pattern maker product that now has enhanced safety attributes. This change can be classified as a / an:

A. Aesthetic change.

B. Functional change.

C. Formal change.

D. Quality change.

Toyota often provides opinion leaders with new cars to drive for a month. This is a good example of the use of:

A. Buzz Marketing.

B. Push Marketing.

C. Personal Selling Promotions.

D. Pull Tactics.

An effective method for determining meaningful product benefits attractive to consumers:

A. Use of marketplace dynamics.

B. Identifying temporal perspectives.

C. Use of antecedent states.

D. Engaging means end “laddering” technique.

Reference no: EM132133317

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