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Meaning of the lego brand

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Reference no: EM133169766

Directions: Marketing and communication play a huge role in any organization or business's success. For this assignment read the Behind the Scenes at the end of chapter 12 in your textbook titled "BEHIND THE SCENES Lego Stacks Billions of Bricks to Become the World's Most Valuable Toy Brand".

Using the information you learned from your textbook, write a report answering the following questions:

  • Lego products are designed to last for generations. How might this level of quality affect Lego's ongoing sales, both positively and negatively?
  • Currently available recycled and recyclable plastics are not strong enough for Lego's needs, but the company is working on a plant-based alternative and aims to manufacture its products from sustainable sources by 2030. How should its marketing efforts address the issue of sustainability in the interim?
  • How do you imagine that the meaning of the Lego brand differs between adults and children?

 

Reference no: EM133169766

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