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Meaning of augmented reality content supplants advertising

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What is this meaning of Augmented reality content supplants advertising

In a customer-centric universe, all businesses are driven to make every media moment shoppable. In this construct, even advertising constitutes an unnecessary interruptive layer between the customer and the potential engagement. Mobile-enabled advances in augmented reality (AR) technology now make it possible to access a whole layer of personalized experiences and promotional prices for products and services that have been chosen for you, visible only to you. As one example, Snapchat and Lego just launched the latest Lego Wear. When customers log in to Snapchat and hover over a bespoke Snap code, they are transported into an augmented reality fashion boutique, where they can browse limited-edition selections by "walking" among visible Lego Wear mannequins, and buying online through an integrated 'shop now' feature.

Reference no: EM133050669

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