Meal kit company coming initial public offering

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Reference no: EM132020143

The information below is about Blue apron, finances-- i want to compare thier stats to what wallstreet says about them. Street opinion. Just give me ur Opinion.

The company’s cash increased 181.5% to $228M in 2017 compared to $81M in 2016.

The two drivers of this cash increase are proceeds from stock and debt issuances.

The company went public in 2017.

Full year revenue increased 11% to $881.2M compared to $795.4M in 2016.

Q4 revenue decreased 13% YOY to $187.7M.

Primarily due to decrease in customers.

WALL STREET:

Earlier this year, Blue Apron Holdings Inc. executives traveled the U.S. selling potential investors on the meal kit company’s coming initial public offering. They talked up triple-digit growth and plans to expand the business to millions more people who like to cook but would rather not shop. Blue Apron's IPO was going to be a moment to celebrate—validation for the mushrooming food delivery industry.

Behind the scenes, however, all was not well. A new fulfillment center was months behind schedule and still wasn’t ready for prime time six weeks before the IPO. The company had already postponed the listing once in case high marketing costs spooked potential investors. Losing money, Blue Apron was struggling to attract customers amid rising competition, risks it highlighted in a filing. Still, executives and their advisers, led by Goldman Sachs, Morgan Stanley, Citigroup and Barclays, decided to proceed with an IPO.

Reference no: EM132020143

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