Mcdonald''s has a new ceo - steve esterbrook

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McDonald's has a new CEO - Steve Esterbrook. He has a big job! In 2014, revenue fell 2.4% and net income declined 14.8%. Esterbrook was McDonald's Chief Brand Manager prior to being tapped for the CEO position. What's happening in the fast food marketplace? If Esterbrook hired you to help him return McDonald's to growth and profitability, what would you do?

Reference no: EM13963632

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