Reference no: EM132175981
Module 4 - Poor Questionaire Wording
What's wrong with each of these questions?
1. Why haven't you tried our new sandwich at McDonald's?
2. Don't you think that McDonald's products are of the highest quality?
3. Would you say that our new sandwich tastes good, is priced correctly, is attractive, and is healthy?
4. Have you tried our new sandwich at McDonald’s?
Very Seldom Seldom Average Often Very Often __________ _________ ________ ________ ________
5. How do you like the flavor of this high-quality Maxwell House coffee?
6. What do you think of the taste and texture of this Sara Lee coffee cake?
7. We are conducting a study for Nixon watches. What do you think of the quality of Nixon watches?
8. How far do you live from the closest mall?
9. Who in your family shops for clothes?
10. Where do you buy most of your clothes?