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Mcdonald positioning strategy and brand image

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1. Does the variety of food products offered throughout the world strengthen or weaken McDonald's positioning strategy and brand image?

2. From a cost and logistics perspective, would McDonald's prefer a standardized or localized menu across the world?

3. What are the risks inherent in McDonald's trying to compete in local markets against local "experts"? (For example, a Mexican menu item in Mexico?)

4. Is this approach (of localized menu items) likely to deliver more or less innovation across all of McDonald's operations (worldwide)?

5. What are the advantages and disadvantages of the menu adaptation strategy being used by McDonald's? Consider the above questions, course readings, and your own thoughts as you answer these questions.

6. What other product/menu ideas do you think that McDonald's could introduce, and where?

Reference no: EM133109783

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