Mcdonald includes their customers in production process

Assignment Help Operation Management

Reference no: EM132139962

McDonald’s

When a customer drives up to the speaker box at some McDonald’s drive-throughs, their order is placed with an employee located in a distant call center. The order, along with a photograph taken to the match the customer with the order, is then instantly displayed on a video screen in the food preparation area of the restaurant where the order is placed.

Brainerd, Michigan – Ellie Feld pulled into the drive-through lane at McDonald’s the other day, craving a double cheeseburger. As she leaned out of the window of her Chevy Blazer to place her order through a speaker box, Feld was greeted by the friendly voice of an order taker she thought was working inside. Not even close. Four states away in a Colorado Springs, CO call center, “Linda” recorded Feld’s order and flashed it onto a computer screen inside the kitchen of the Brainerd McDonald’s. Less than 2 minutes later, Feld drove away, a smile on her face and a burger in hand.

In these McDonald’s test sites, the drive-through turnaround time improved by 20 seconds and orders contained fewer mistakes. “In most McDonald’s you’ve got someone to take the order, make the change, and go get the food – you’ve got somebody doing three things,” said Glenn Cook, owner of Brainerd McDonald’s. “Here, someone is sitting at the call center and they have nothing else to do. They are not multi-tasking.”

Question-1

As a service company, McDonald’s includes their customers in the production process. How do customers participate? What aspects of their production process are tradable? How does customer involvement limit the tradability of inputs and finished goods?

Reference no: EM132139962

Questions Cloud

Merchandise from different suppliers be coordinated : How can handling of merchandise from different suppliers be coordinated? What inventory functions can be done during non-store hours?

The material management cycle is effective : Explain how the healthcare administrator can ensure that inventory management and the material management cycle is effective.

There are four categories of the tort of invasion of privacy : There are four categories of the tort of Invasion of Privacy. Since so many celebrities become famous by exposing their private lives,

What is the title of the article and full citation : What is the title of the article and full citation? Why is the legal issue important for companies/businesses? Why is the legal issue important for the economy?

Mcdonald includes their customers in production process : McDonald’s includes their customers in the production process. How do customers participate? What aspects of their production process are tradable?

Conflict management is highly coveted skill in business : Conflict management is a highly coveted skill in business today. Share why your model would be effective.

Increased government regulations of business : Argue for or against the need for increased government regulations of business. What examples can you provide to support your position?

What aspects of their production process are tradable : McDonald’s includes their customers in the production process. How do customers participate? What aspects of their production process are tradable?

Puffery refers to exaggerated claims of product superiority : Puffery refers to exaggerated claims of a product's superiority or the use of subjective or vague statements that may not be literally true.

User Account

All Pages