Reference no: EM133064419 , Length: word count:3500

MBB7006M Business Development and Value Creation - York St John University

Assessment Description

This is an individual report (a business plan for the development of a new venture).

The business plan needs to fulfil two conditions:

1. It needs to be for a new venture (plans for existing business WILL NOT be accepted).
2. It needs to be based on first-hand market data that validates the product/service/idea (using market research).

Assessment Requirements

?The plan is expected to be based mainly on the author's vision, although it should also be based on academic literature and reputable evidence.

You are required to have a minimum of 15 (in-text) references.

The plan should be written as if it will be presented to a group of potential investors. Penalties will be applied to over-length reports; five marks will be deducted for every 100 words over the word limit.

LAYOUT

Executive summary
Introduction
A short business/Industry overview
Market research
A description of your product or service and why the product or service is needed
Target market
Marketing strategy
Value proposition
Organisation and management
Funding/investment requirements
Financial summary
Conclusion

Attachment:- Business Development and Value Creation.rar