Reference no: EM132597530

MBA601 Fundamentals of Entrepreneurship - Kaplan Business School

Individual Video Project

Assessment - Entrepreneurial Start-up analysis Video Recording

Your task

You are to prepare a 10-minute video about an entrepreneurial start-up venture.

Assessment Description

In this individual assessment, students will be given an opportunity to analyse the entrepreneurial start- up process and demonstrate its real-world application by evaluating the internal and external environment for a proposed business venture or service.

Assessment Instructions
Your first task is to choose a start-up venture based on the last digit of your student ID:

• If your last digit ends with 0 or 1 or 2 - the start-up venture is - Life Whisperer
• If your last digit ends with 3 or 4 or 5 - the start-up venture is - Shippit
• If your last digit ends with 6 or 7 - the start-up venture is - Judo Bank
• If your last digit ends with 8 or 9 - the start-up venture is - Thank You

Your next task is to analyse the journey of the entrepreneur and how the venture was developed. You should present a brief discussion about market validation and show an initial assessment of risk, cost, opportunity and environmental factors.

Based on this analysis, your final task is to record a 10-minute video, that is complemented with a set of Powerpoint slides (10-12) with important points to assist your presentation and display your research/references. In preparing this assessment, you will need to utilise theories/concepts taught in weeks 1 to 4.

You are required to use at least 10 sources of information and reference these in accordance with the Kaplan Harvard Referencing Style. These may include websites, government publications, industry reports, census data, journal articles, and newspaper articles. These references should be presented as in-text citations and a reference list at the end of your PowerPoint slides used to support your video.

Attachment:- Fundamentals of Entrepreneurship.rar