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MBA504 Introduction to Data Analytics for Business - Kaplan Business School
Data Analytics Case Study
Your Task
Identify an organisation that you are familiar with and propose a data analytics application that will create efficiencies.
Assessment Description
In this assessment, you will be required to identify an opportunity for the development of a data analytics-based application within an industry that is meaningful to your current or future occupation or career.
Assessment Instructions
In this assessment, you need to consider an organisation in an industry of your choice and articulate the steps needed to enable data driven decision making. In order to effectively address the requirements of this assessment you need to be familiar with the operations of the company (i.e. ideally the company you are working for, have worked for or a company you intend on founding).• Submit a rough draft outlining the topic and approach to your facilitator by week 8.• Describe the current mode of operation• Possible inefficiencies• Available data sources• How this data may be used to provide efficiencies based on the concepts and techniques covered in the subject o Describe in detail the type of analytic techniques you would useo Preliminary analysis of a sample dataset would be a bonus• Describe outcomes and methods of communication to stakeholderso Use example visualisations - what visualisations would you use and why?
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