MBA 560 Marketing and Strategy Assignment Problem

Assignment Help Marketing Management

Reference no: EM132382201 , Length: word count:1000

MBA 560 - Marketing and Strategy Assignment - Co-Branding a Product, Southern New Hampshire University, USA

1) Develop a product or service through co-branding of the West Paw, Inc.

2) Define the features and benefits.

3) Create a positioning statement or value proposition.

4) Determine the branding (Individual or Family).

5) Expand on the choice of distribution.

What direct and indirect competitors pose the biggest threat to your product/service?
What competitive advantages and disadvantages do these competitors have?

Note - Need 1000 words and It should be about West Paw' INC.

Reference no: EM132382201

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