Maxwell house and nabob brands for coffee pods

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Reference no: EM133680222

Questions

1. Should Kraft use both the Maxwell House and Nabob brands for coffee pods? Why or why not?

2. Which channel of distribution would work best for single-serving coffee units: direct to consumers, the use of intermediaries, or both? Why?

3. Presuming the primary problem with the launch had been the coffeemakers rather than consumer acceptance of the single-serving size, what steps should Kraft take to correct the problem?

Reference no: EM133680222

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Maxwell house and nabob brands for coffee pods : Should Kraft use both the Maxwell House and Nabob brands for coffee pods? Why or why not?

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