Maximize total advertising revenue

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Reference no: EM13809368

A local television station plans to drop four Friday evening programs at the end of the season. Steve Botuchis, the station manager, developed a list of six potential replacement programs. Estimates of the advertising revenue (in dollars) that can be expected for each of the new programs in the four vacated time slots are as follows. Mr. Botuchis asked you and the assignment of programs to time slots that will maximize total advertising revenue.

	Revenue Table
	5:00-5:30 pm	5:30-6:00 pm	7:00-7:30 pm	8:00-8:30 pm
Home Improvement	$5,000	$3,000	$6,000	$4,000
World News	$7,500	$8,000	$7,000	$5,500
NASCAR Live	$8,500	$5,000	$6,500	$8,000
Wall Street Today	$7,000	$6,000	$6,500	$5,000
Hollywood Briefings	$7,000	$8,000	$3,000	$6,000
Ramundo & Son	$6,000	$4,000	$4,500	$7,000

Reference no: EM13809368

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