Maximize total advertising revenue

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Reference no: EM133172299

A local television station plans to drop four Friday evening programs at the end of the season. Steve Botuchis, the station manager, developed a list of six potential replacement programs. Estimates of the advertising revenue ($) that can be expected for each of the new programs in the four vacated time slots are as follows.

 

5:00-5:30 p.m.

5:30-6:00 p.m.

7:00-7:30 p.m.

8:00-8:30 p.m.

Comedy Live

5,000

3,000

6,000

4,000

World News

7,500

8,000

7,000

5,500

NASCAR Live

8,500

5,000

6,500

8,000

Wall Street Today

7,000

6,000

6,500

5,000

Hollywood Briefings

7,000

8,000

3,000

6,000

This Week in Hockey

6,000

4,000

4,500

7,000

Mr. Botuchis asked you to find the assignment of programs to time slots that will maximize total advertising revenue.

Reference no: EM133172299

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