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Maximize the total expected exposure per month

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A firm is working on developing its marketing strategy for a product and accordingly, wishes to determine the number of ads to be placed in each advertising medium per month. The total monthly advertising budget is $1,000,000. The following choices are available:

Advertising Medium

Cost/Ad

Expected Exposure/Ad

Television

$50,000

1,000

Radio

$5,000

300

Newsweek

$300

20

SF Chronicle

$200

15

The firm decides that television advertising should be limited to $500,000 per month. Its objective is to maximize the total expected exposure per month.

Reference no: EM131247438

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