Solution-Maximize the profitability of campaign

Maximize the profitability of campaign

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Reference no: EM133187633

You are a direct marketer. It costs you $5 to show an ad to a customer. Each customer who converts gives you $20 in gross profit. You have a predictive model to determine the likelihood that a customer will convert if shown an ad. How should you use this model to maximize the profitability of your campaign?

Reference no: EM133187633

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Maximize the profitability of campaign

Reference no: EM133187633

Reference no: EM133187633

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