Maximization of shareholder wealth as the primary goal

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Reference no: EM131987825

1. Your text describes IMC plans as? multi-platform, multi-channel, and? multi-targeted. Multi-platform refers to? ________.

selecting among? advertising, public? relations, and sponsorships

using multiple channels for interaction

differentiating between delivery and connection

selecting which target audience to address

selecting among? television, radio, and billboard

2. A major advantage of using the maximization of shareholder wealth as the primary goal of the firm is that this goal considers

the timing and the risk of the expected benefits to be received

the investor's consumption utility

the value of closely held partnerships

all the above

Reference no: EM131987825

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