Matters the most for the marketing campaign

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Reference no: EM132298475

Your first assignment is to write a business memorandum (memo) about strategic marketing. You will write the memo in a similar format to this, using as much creativity as you like with the layout while still meeting the style requirements of a business memo.

Consider a working environment. It could be an organization of your interest, an organization where you have worked, or a fictional organization (e.g., a startup company). Think about the role of marketing in the organization and a product or service the organization currently offers. Now, think about strategies the organization is pursuing to market this product or service:

? What is (are) the target market(s)?

? Apply any one of the following frameworks to analyze/propose the marketing strategies.

o Porter’s Five Forces

o S.W.O.T.

o Cost Leadership/Differentiation/Focus

o BCG Growth-share Matrix

o Ansoff’s Opportunity Matrix

? Propose a S.M.A.R.T marketing objective for the 1st quarter of 2019.

? Identify one environmental force that matters the most for the marketing campaign.

Using the questions above to guide your thinking, write a memo of 500-600 words detailing the current marketing strategies of your chosen organization. The memo needs to meet these expectations:

1) No more than two pages of single-spaced text using a 12 point readable font;

2) Directly address the questions presented;

3) Ensure that your writing is coherent and clear.

Your memo may benefit from keeping the following suggestions in mind:

? Proofread and edit your work;

? Be concise and honor the stated page limitations;

? Do not use phrases such as “I feel,” “I think,” “I believe” and “in my opinion.” These phrases weaken your impact and message;

? Avoid using unnecessary words such as “really” and “very” that do not add value.

? Avoid lists and, instead, use bullet points after they are “introduced” with text, such as how this list is presented.

Reference no: EM132298475

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