Mattel execs on toy film franchises

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Mattel Execs on Toy Film Franchises: "We Create Experiences" (Links to an external site.)

  1. Which of the changes at Mattel are emergent, and which are planned?
  2. What is your assessment of Ynon Kreiz's changes, given the challenges facing the company?
  3. What image or images of change management does Ynon Kreiz illustrate?

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Reference no: EM132925949

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