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1) What category of ratios measures a firm’s ability to meet maturing short-term obligations?A) LeverageB) ActivityC) ProfitabilityD) GrowthE) Liquidity2) According to Roger Schroeder, which of the following is not a basic function of production management?A) TransportationB) InventoryC) CapacityD) WorkforceE) Quality3) Which country has the highest average hourly pay for auto workers?A) JapanB) GermanyC) CanadaD) FranceE) U.S.4) ________ has been successful in determining R&D budget allocations.A) Financing as many project proposals as possibleB) Budgeting for R&D about what competitors spendC) Using the percentage of sales methodD) Deciding how many successful new products are neededE) All of the above have been used5) Which of the following ties all business functions together and provides thebasis for all managerial decisions?A) MarketingB) ManagementC) WorkforceD) InformationE) Technology 6) Which of the following is the first step in developing an IFE Matrix?A) Identifying the organization’s functions of businessB) Summing the weighted scores for each variableC) Identifying the organization’s strengths and weaknessesD) Determining the lead strategistE) Determining the organization’s structure7) The IFE Matrix should be ________ in multidivisional firms.A) all-inclusiveB) constructed only for the major divisionsC) revised monthlyD) constructed for each divisionE) developed before the EFE Matrix8) Which of these strategies is effective when the number of suppliers is small and the number of competitors is large?A) Conglomerate diversificationB) Forward integrationC) Backward integrationD) Concentric diversificationE) Horizontal diversification9) Which strategy seeks to increase market share of present products or services in present markets through greater marketing efforts?A) Backward integrationB) Market penetrationC) Forward integrationD) Market developmentE) Product development10) All of the following situations are conducive to market development exceptA) when an organization competes in a high-growth industry.B) when new untapped or unsaturated markets exist.C) when an organization is very successful at what it does.D) when an organization’s basic industry is becoming rapidly global in scope.E) when an organization has excess production capacity.11) Which strategy should an organization use if it competes in a no-growth or a slow-growth industry?A) Backward integrationB) RetrenchmentC) Unrelated diversificationD) Related diversificationE) Divestiture12) Which of the following is not an example of when an organization should use an unrelated diversification strategy?A) When revenues derived from an organization’s current products or services would increase significantly by adding the new unrelated, products.B) When the new products have counter-cyclical sales patterns compared to an organization’s present products.C) When an organization competes in a highly competitive and/or a no-growth industry.D) When an organization’s present channels of distribution can be used to market the new products to current customers.E) When the organization has a temporary management team.13) Which chapter of the bankruptcy code applies to municipalities?A) Chapter 9B) Chapter 12C) Chapter 8D) Chapter 13E) Chapter 714) The Family Farmer Bankruptcy Act of 1986 createdA) Chapter 13.B) Chapter 9.C) Chapter 8.D) Chapter 7.E) Chapter 12.15) Under which strategy would you offer products or services to a wide range of customers at the lowest price available on the market?A) Low-costB) DifferentiationC) Best-valueD) Low-cost focusE) Best-value focus16) Under which condition would a differentiation strategy be especially effective?A) When the industry has many different niches and segments, thereby allowinga company to pick a competitively attractive niche suited to its own resources.B) When technological change is fast paced and competition revolves around rapidly evolving product features.C) When few, if any, other rivals are attempting to specialize in the same target segment.D) When industry leaders do not consider the niche to be crucial to their own success.E) When the target market niche is large, profitable and growing17) Which of the following is not a reason joint ventures fail?A) The venture may benefit the partnering companies but may not benefit the customers who then complain about poorer service or criticize the companies in other ways.B) The venture may begin to compete more with one of the partners than the other.C) Stakeholders from both partners are equally satisfied.D) Managers who must collaborate daily in operating the venture are not in- volved in forming or shaping the venture.E) The venture may not be supported equally by both partners.18) What was the largest acquisition completed in 2007?A) CVS acquiring Caremark RxB) AT&T acquiring BellSouth CorpC) Linde acquiring BOC GroupD) Johnson & Johnson acquiring Pjizen Consumer HealthcareE) Porsche acquiring Volkswagon19) Which section of the SWOT Matrix involves matching internal strengths with external opportunities?A) The ST cellB) The WT cellC) The WO cellD) The SW cellE) The SO cell20) Which strategies aim at improving internal weaknesses by taking advantage of external opportunities?A) STB) WOC) SOD) WTE) SW21) How many cells are in a SWOT Matrix?A) EightB) NineC) TwoD) FourE) Six22) Which of the following is not a step of a SWOT Matrix?A) Match strengths with external opportunities and record the resultant SO strategies in the appropriate cell.B) List the firm’s key external threats.C) Match internal weaknesses with external threats and record the resultant WT strategies.D) List the firm’s external opportunities.E) List the firm’s external weaknesses.23) Which of these is not a SPACE Matrix quadrant?A) AggressiveB) DefensiveC) ConservativeD) CompetitiveE) Offensive24) In the SPACE analysis, what does a (+6, +3) strategy profile portray?A) A strong industryB) A stable environmentC) A weak industryD) An unstable environmentE) A weak financial position25) For what type of company is the BCG Matrix ideal for analyzing?A) All companiesB) Large companiesC) Companies with more than one divisionD) Companies with annual sales of less than $1 millionE) Companies with annual sales greater than $1 million
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..
The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..
The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..
Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..
Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.
Promotion strategies of the one's own developed website
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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