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Question: It is very important to make sure that you align your pricing strategy with your target market and branding strategy. Below are various different businesses and pricing strategies.
• Match each business with the pricing strategy that you believe the business is using.
• Discuss why you think the business is using the pricing strategy that you did.
Pricing Strategy
Penetration Pricing Pricing Skimming Premium Pricing Competitive Pricing Economy Pricing Promotional Pricing
Business
BentleyMotorsMotorolaKohl'sDishNetwork
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