Mass selling-advertising and sales promotion

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Reference no: EM132102426

Mass selling—advertising and sales promotion—play a central role in the promotion blend for many firms, especially in consumer markets. Marketing managers must make specific advertising strategy decisions to guide the work done by the firm and/or its advertising agency. Similarly, sales promotion objectives must be clear.

When you look at Apple, Costco, Starbucks or any other company you are familiar with, how do you think companies target their customers and advertise to them?

Reference no: EM132102426

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