Mass marketing strategy digital print shops

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Reference no: EM1375550

After years of utilizing a mass marketing strategy Digital Print Shops has responded to new competition from national chain stores by focusing on small market segments that have been ignored by their larger competitors. Digital believes that by posing these market segments personalized customer services it can attract a loyal group of customers willing to pay premium prices. Digital's strategy to increase profits is known as

Environmental scanning.

Niche marketing.

Micro-marketing.

Respondent change

Reference no: EM1375550

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