Mass marketing still viable way to build profitable brand

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With marketers increasingly adopting more and more refined market segmentation schemes - fueled by the internet and other customization efforts - some critics claim that mass marketing is dead while others counter that there is always room for large brands that employ marketing programs targeting the mass market. However, in today's consumer environment, there may be a back/ash against giant corporations.

Take a Position: Is mass marketing dead OR is mass marketing still a viable way to build a profitable brand.

Please provide viable definitions, detailed reasonings and examples to back your case.

Reference no: EM132277461

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