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Mass communication scholars

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The primary question for early mass communication scholars and those already in journalism departments was "What should be their focus?" Those already teaching journalism believed the focus should be more on skills and training. Mass communication scholars believed the focus should be on research and theory. Scholars taking an applied communication approach would probably be somewhere in the middle-seeking ways to use theory and research to improve communication in various settings. In your DISCUSSION FIRST POST, explore the following questions: Choosing from two extremes, do you believe the discipline or communication should focus more on skills or theory? Why? Are the two extremes enough to justify separate disciplines? For example, should UIC have two communication departments, one on skills and applied communication and one on theory and research? Explain your reasoning.

Reference no: EM133354003

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