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Marriott International includes many different hotel chains because:
a) it's difficult to change the name of a hotel chain that has been purchased
b) each chain focuses its marketing efforts on the same target market
c) of a high market density
d) each chain focuses its marketing efforts on a different target market
How would you pursue the goal of enhancing the brand's success other than by extending the brand? What other measures would you take to enhance the brand's success? Feel free to include additional aspects in your reasoning.
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Hi! I need help with the part of the assignment which states "and be prepared to justify the extent to which the value chains of Disney's different businesses seem to have competitively valuable cross-business relationships."
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Operational feasibility
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